Intercultural Studies

APPEC's intercultural and international business research focuses on assisting clients in addressing intercultural challenges when conducting international business in the Asia-Pacific region. We aim to provide insights into the social and cultural characteristics, as well as the impact of attitudes and values of the people in the region on business operations. We offer specific research and training to help clients develop internationalization strategies that adapt to cultural differences in the Asia-Pacific region, enhance intercultural coordination capabilities, and strengthen cultural adaptation of organizations and employees.

Our research focuses on the following areas:

• Intercultural Challenges: Researching intercultural challenges in different countries and cultural backgrounds across the Asia-Pacific region. This includes organizational cultural differences, communication and coordination, leadership styles, decision-making, and providing corresponding solutions and recommendations.
• Cultural Adaptation Strategies: Researching the social and cultural characteristics, attitudes, and values of the Asia-Pacific region to help clients understand the impact of cultural differences on business activities. We provide cultural adaptation strategies and training to enhance clients' intercultural communication abilities and cultural sensitivity.
• Intercultural Marketing Strategies: Researching cultural differences in consumer behavior and purchasing decisions in the Asia-Pacific region, analyzing the demands and trends in different markets. We assist clients in developing intercultural marketing strategies, including product positioning, pricing, promotion, and channel selection, to achieve market expansion and growth.
• International Business Environment Analysis: Analyzing the international business environment in the Asia-Pacific region, including trade policies, market conditions, competition, and other factors. We help clients understand the business environment of target markets and develop corresponding market entry strategies.